#WEAREWINTER

The agency Proximity came up with the wearewinter campaign and once the Olympic Games started in Sochi I had to integrate the hashtag in a ridiculous amount of assets to support our digital effort. The combined effort of our entire marketing team, Proximity and obviously our Olympic team resulted in a total of 25 Olympic medals - over 2 billion impressions and 23 marketing awards. I personally won a Content marketing award silver - Best infographic series as a result.